NYAB Sweden’s New HR manager puts people first 

18.07.25

“I’m driven by a genuine curiosity about people and their potential – and by the belief that real development happens when we create environments together where we thrive and can contribute. That’s why stepping into the role of HR Manager at NYAB Sweden feels both exciting and meaningful. It’s a company in strong growth – a phase I enjoy and have experience with,” says Désirée Holmberg, NYAB Sweden’s new HR Manager. 

In this expansive phase, it’s crucial to both prioritize the right things and attract the right talent. I look forward to working across the entire employee journey – from first contact to offboarding – and contributing to NYAB continuing to be an attractive and fair employer that creates value for its customers. 

Leadership and culture are core priorities 

Working closely with people, understanding what drives them, and creating the right conditions for both leaders and employees to succeed and feel good – that’s what I love the most. 

When we have clear goals, a shared direction, and a culture that reflects our values, we can make smart decisions and achieve results together. To me, it’s clear that NYAB is a company with a strong entrepreneurial spirit, where the work philosophy is shaped by dynamic decision-making, motivated employees, and a culture where involvement and responsibility are appreciated. The team spirit remains strong even during growth. That’s something we’ll continue to nurture. 

A work environment where both people and business grow 

When we work together as a team, with clear responsibilities and priorities, we can focus on what truly makes a difference. That creates a climate where employees, customer deliveries, and the business develop. We’ll also continue to cherish the joy, drive, and entrepreneurial spirit that define NYAB – it’s a big part of why I feel so at home here. 

It’s a fantastic industry to be part of – filled with solution-oriented people who want to move forward.